The ongoing year has forced events to rethink their approach and many have chosen to go into full virtual mode. Following online presentations is effortless, but there is a certain sense of locality and belonging, that is very hard to achieve without physical contact.
Zoneatlas decided to bridge the gap using interactive maps. Kuntamarkkinat was already looking for a solution to make the national event feel more familiar during its first ever virtual year.
Kuntamarkkinat is an annual municipal fair in Finland that gathers together thousands of decision makers from central and local governments. This year the two-day event consisted of more than 200 seminars and over 6000 professionals from all over the country.
Zoneatlas created a map-based data visualization for Kuntamarkkinat to illustrate the number of attendees from different municipalities. In addition to the exact number, the map was color-coded to demonstrate the number of participants from each city in relation to their respective population.
The data was also available in text format to comply with the Web Content Accessibility Guidelines.
“This was just a glimpse of how map-based solutions can help virtual events, but the possibilities are enormous, for instance in map-based discussion“, says Teemu Joensuu, the founder and CEO of Zoneatlas.
The interactive map created even some friendly competition as the attendees started to compare the statistics with neighboring towns.
“There is something similar in attending events and using maps. It awakens same kind of primal instincts in people”, Joensuu adds.
Zoneatlas interactive map solutions: https://zoneatlas.com
The map-based data visualization for Kuntamarkkinat: https://kuntamarkkinat.fi/kunnat-kartalle/